As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do?
We feel that digital marketing will continue to evolve and it will continue to offer effective online marketing strategies for any size business but we are also seeing the latest trends favouring video marketing. From YouTube and Facebook Live, to Snapchat and Facebook’s upcoming video creator app, advancements in video marketing are happening fast.
To support this statement, we have gathered some of the latest video marketing statistics and broken them down by category to show you just how effective and important digital marketing can be for your business.
Video Marketing by Volume
As you can see, video marketing is very effective at engaging your audience online, it is used by more businesses than ever to introduce new products, offer tips and advice on how to use products and to engage their customers on the go and video marketing can increase sales making your business more successful.
Marketing Trends for 2017
Its 2017, so, let’s look at the digital marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to stay one step ahead of the competition.
1. Facebook Video
No surprises. Views on Facebook have increased from 1 billion to 8 billion in the past year. Facebook has invested in video in recent years, with their Facebook Live, launching just a few months ago. We predict that there will be an even bigger increase in people uploading, sharing, and discovering media.
2. Live Video
As mentioned before, Facebook introduced live video. Brands and consumers have been using Facebook Live to interact with their followers. Twitter joined with Periscope to allow users to embed live broadcasts into tweets. 82% of Twitter users say that they watch videos on a regular basis. Live video creates a new opportunity.
3. Video for Sales
According to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer speaking to someone on the phone and 44% prefer to watch a video.
4. Multi-Channel Marketing
Social media channels have become the best place to share videos and gain exposure. Most consumers are watching videos on different devices and different social media platforms.
5. Video Apps “Generation Z” (13 – 24 year olds) love visual content.
Enter Instagram and Snapchat. These apps are top of the “must-have” list. 10 billion videos are watched on Snapchat everyday and Instagram is more and more focused on video all the time. Instagram has launched Instagram stories allowing users to share short videos with their followers.
Infotainment is a new genre of marketing videos. It combines ‘informative’ videos and ‘entertainment’ videos. Consumers need to digest the information you are presenting them with, but also be entertained at the same time. Without entertainment, users will click away.
Virtual Reality headsets are becoming more accessible and marketers are taking advantage of the immersive environment to gain the full attention of viewers. VR videos are still a gimmick but in 2017, we predict VR videos will become the “must-have”.
8. Email & Video
Email video will allow you to keep your emails short and get your message across. Email is always a great way to get your video in front of viewers (the people on your mailing list).
Advertising platforms are becoming increasingly more intelligent. Users will expect all of their content to be relevant and targeted. If it isn’t, then they won’t be interested.
10. Video & Web Design
Having video content on your website is also important. We expect that marketers will be finding ways to integrate video into their web design. If a video is already playing when you arrive on a website, it encourages users to stay, which reduces bounce rate and improves SEO.
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I adore the clearly show Shark Tank and odds are you do way too. When persons get a deal, I’m joyful for them. But my favorite portion is when the sharks get pitched an notion, that according to the entrepreneur has “worldwide demand with customers from all above the globe” and when they notify the sharks their product sales, all people laughs. It is laughable. The actuality that so quite a few persons imagine they have a exceptional, must have, potent enterprise, however when it will come down to the nut cuttin’ they have no significant product sales. If you and your product is SOOOOOO Wonderful… why really don’t you have any product sales? And even nevertheless above 5 million persons watch Shark Tank every week (not which includes reruns on CNBC), thousands and thousands of persons even now repeat the same miscalculation daily on social media.
Every single day, all day lengthy, I see persons on social media pushing their “Expert” design and style films and courses. “Allow me clearly show you the roadmap” they say. “Just invest in my $499 course and the tricks of my success will be yours.” With the exception of a handful, if you questioned them their annual product sales, most would be laughed out of the tank. Their profits would be so small it would be laughable.
Still day following day, week following week, there they are on Fb, Instagram, Twitter and Snapchat, telling us all why they are the finest and why we should really abide by their direct.
Right here is an notion. How about you halt posting, promising and advertising and marketing by yourself and your courses, and you establish a bona fide enterprise. A enterprise that generates thousands and thousands in product sales. A enterprise that employs persons. A enterprise that has scaled and has stood the examination of time.
Make now the day that you choose to get authentic about your enterprise and your reliability. The climb is portion of it and most persons would be intrigued in viewing you climb. If you must strike record everyday, be clear about your journey. Demonstrate us the ache, the struggles, and the issues. Hold it authentic, really don’t cover or mask it, clearly show it to us. Keep in mind, just due to the fact you are in enterprise does not indicate you are an expert. Just due to the fact, in a excellent financial system, you have been ready to squeak by and not go broke does not indicate you can teach any person everything. What issues is the reality AND authentic profits, product sales and hard cash stream. If you really don’t have tons of it, I recommend you set the camera down and decide up the cellphone and start out chilly contacting.
Discover from the illustrations on Shark Tank. To start with will come the notion, then enormous action, then authentic Earnings, then abilities, then reliability. After all of this… probably, just probably, then will come a deal. Otherwise, I’m OUT!
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You can get totally free site visitors to your web site from your YouTube movies by optimizing the written content of your online video. This type of optimization (research motor optimization or Search engine optimisation) is an significant element of building and promoting your online small business.
Google acquired YouTube simply because it recognizes the power of online video as a research software. Video research will make up more than 70% of all internet site visitors in and this will only increase in the long run.
So how can you maximize your videos’ Search engine optimisation to get more totally free site visitors from your YouTube movies?
Why Use Video?
Google, and the other research engines, on a regular basis rank a piece of written content that has online video in advance of a related piece of written content with no online video.
It really is significantly a lot easier to make a link by way of online video. People today can hear your voice and see you talking. Advertising and marketing items and solutions online can at times be more complicated than man or woman-to-man or woman gross sales. Video is a excellent way to make that particular link by way of the world wide web.
On YouTube, your online video description can be up to 5,000 figures prolonged. This implies you could increase somewhere around 800 text of description to every online video you put on YouTube. When you increase a lot of suitable key phrases and phrases to your online video tags, titles and any accompanying written content, it will get picked up by Google and your written content will rank increased.
Consider of it this way. When you use as many figures as YouTube permits, and your competition you should not, you create a easy benefit that speaks the language the YouTube research motor algorithm is on the lookout for.
Social Media Inbound links
A backlink is simply just a path that reveals where somebody began in advance of they went to your web site. The research engines respect social media giants like Facebook, Instagram, Snapchat and YouTube. When you put movies on those people internet sites and men and women click on from your movies to your web site, the research engines see this and rank your web site increased on the research listings.
Get Guests To Continue to be On Your Internet site More time
People today remain on a webpage for a for a longer period time when there is online video on that web site. The total of time somebody stays on your web site is an significant measurement in the Google algorithm. The similar is genuine for research engines like Bing and Yahoo. The for a longer period you can get somebody to remain on your web site the improved your rating for research phrases on that web site.
Get Far more Targeted visitors From YouTube Films
The Vital Instruments Restricted is a YouTube key phrase recommendation software. It delivers as many as 750 key phrase tips absolutely totally free. The computer software works by using the YouTube vehicle-comprehensive operate to exhibit you acceptable and generally searched key phrases about your market or industry.
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Your profile picture is the first impression that you give to the world and the one you choose really says a lot about you, whether you realize it or not. I’ve been spending a lot of time on social networking websites, like Facebook and Twitter lately, and I’ve noticed a few things when it comes to profile pictures.
If you’re on Facebook for the sole purpose of connecting with family and friends, then your main concern should be that others can recognize you in your photos.
However, if you are on Facebook for business reasons, you need to consider many other factors. Your profile photo establishes how people perceive you, so you must always keep that in mind when deciding which profile picture to upload.
1) The Smiling Directly at the Camera Photo: I’m starting the list with my absolute favorite type of profile picture. When a person appears as if they are looking directly at you while also smiling, it says a lot. This type of photo leads people to believe that you are confident, outgoing and happy. It makes people feel like they can connect with you and even more than that- it makes people want to connect with you.
2) The Photo of a Random Body Part: Whether it’s your hair, ears, legs or feet, the photos of just a particular body part can mean a few different things. Either you have REALLY amazing toes, your face isn’t all that attractive or maybe you just like being mysterious. Either way, know that when a person can’t see your actual face it will make them wonder why.
3) The Embarrassing Photo: Thankfully, I don’t see this too often, but whenever I do I’m always left speechless. The embarrassing photo is the one that literally leaves you feeling embarrassed for the person every time you see it. This is the profile photo that makes you ask yourself, “WHY would they post this?!” Having an embarrassing photo as your main profile picture makes people question your common sense as well as your sanity.
4) The Photo of a Celebrity: I’m always curious as to why someone would choose to use a profile picture up of a celebrity instead of a photo of themselves. Do they actually like that person SO much that they forgo their right to show the world what they look like or is it just that they want people to somehow associate them with that particular celebrity? I get it on Doppelganger week, but using a celebrity as your main profile photo at any other time is weird and a little creepy.
5) The Random Photo: We’ve ALL seen this one. The profile picture that is of something so completely random, like a cartoon or a pair of striped gym socks, that you don’t even know what to say about it. Having a random photo up as your default picture leaves people unsure what to think about you.
6) The Company Logo: When a person uses their company logo as their main profile picture it probably means that the main reason they are a member of that particular social community is to network and connect with other professionals. If you are solely trying to network however, it is always a good idea to allow people to put a face to the company name. So having professional photos of yourself taken and uploading them to Facebook, is definitely not the worst idea if your goal is to appear professional and make connections.
7) The Photo of your Kids: Choosing to set your main profile photo as one of your children instead of yourself shows that you are on Facebook to connect with family and friends more than anything else. If this isn’t the case, you should save the family portraits for Christmas cards and photo albums and instead upload a photo that shows who you are.
9) The Dog/Cat/Fish/Other Random Pet Photo: This, for me, is the absolute worst. It’s OK that you love your pet, but ONLY posting photos of your four dogs makes you look like you don’t have much of a life. Yes, the photos of your cats sleeping in your bed and your birds eating an ice cream cone are extremely cute, but they don’t exactly make the best profile pictures. Choose a profile picture that shows your best side, not your animals’.
10) The Mysterious Profile Photo: The mysterious default picture is the one that only shows half of your face, therefore making you appear somewhat mysterious. Setting a msyterious photo as your main picture generally makes people curious to find out more about you.
11) The Photo Where Other People Are Clearly Cut Out: We’ve all seen the badly cropped photos that only allow you to see the missing persons hand or shoulder. I always feel bad for the person cut out of the photo because although you took the time to take a photo next to them, you also took the time to crop them out which says a lot. Photos that cut other people out of them make the world wonder what the story behind the photo is. Is the cropped out person an ex-lover? An ex-friend? Who is the missing person?!
Other things to consider when choosing a profile picture:
1) Alcohol: Photos that have alcohol in them, even if it’s ‘just a beer’ will make people look at you as less professional. If you aren’t trying to be professional then by all means, upload a picture of you and your friends taking shots or playing beer pong. But if you want to establish a somewhat professional presence online, then definitely stay away from photos that have alcohol in them or look like they were taken at a club.
2) Skin: The amount of skin you show in your profile picture really says a lot about you. A little chest or leg never hurt anyone but guys– posting photos of yourselves in the bathroom mirror, without a shirt on is SO MySpace and really needs to stop. And girls– those photos of you in a bathing suit or even worse, a bra, does not say much about you besides the fact that you’re willing to allow complete strangers to see you almost naked. It usually appears pretty desperate and is definitely unprofessional. Is that the impression you want to give to the world? Think about that one before posting.
3) What kind of face are you making? The attitude that you are presenting to the world is also a huge factor to consider. Are you smiling? Are you looking away? Are you making a kissy face? Are you telling the world to f* off? What you’re actually doing in your main profile picture says a lot about you so make sure to consider that when uploading a new profile photo.
The bottom line:
Your profile picture on social networking websites is an introduction to the world. Think about the main reasons that you’re on Facebook, Twitter or any other social communities for that matter and then choose your profile picture accordingly.
Which category do you fall under?! If you’re not sure, leave a comment with your Facebook link and I’ll let you know what I think your profile picture says about you!:)
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Social media has become a popular way to share information and content with others. Social Networking Sites are the sites that host social media. For those new to social media, it is good to know what types of social network sites there are and what each does.
Probably one of the first sites to allow for social interaction, forums have been around for a while. Forums are typically comprised of people with a similar interest. Users have conversations around a particular given topic and build up relationships with each other. They provide a great deal of information about a topic and is a great way to share your knowledge.
People like to journal, and with the internet they wanted to share their lives more openly. Originally called web-logs, these personal journals have advanced. Some personal journals still exist, while other blogs discuss a particular niche or interest.
Similar to blogs, this is a micro journal of what is happening right now. These sites can share what is going on in an individual life or can be information the individual wants to share. Major news events are now breaking online via microblogs. The best known microblog is Twitter.
Social Networking Sites are known for sharing of information, in this case photos. Users upload their pictures to Photo Sharing Sites. Rather than having to send individual pictures to family, you send a single link. You can tag your photos with keywords related to the image and allow people to comment. Some popular photosharing sites are Flickr and Picasa.
YouTube is the video sharing site that almost everyone has seen. Videos are shared online, keywords are added so people can search for those terms or for the video title. People can comment if the video owner allows. Like other forms of social media it allows for a more personal look of the actual user.
Networking has long been touted as an asset in professional circles. Networking allows the person to connect with people and by those connections meet other professionals that person knows. Professional social media allows for that type of opportunity online. Thus if you move away from your home town you can still remain connected to your ex-coworkers and others in your profession. Linked In is one of the top professional social networking sites.
After you have worked with people a while, they may become your friends. Then you have friends from church, from your school, and friends you have met in a wide variety of ways. Social networking sites are about being social, so there are sites purely for allowing users to stay in touch with people whom they know. While MySpace was the leader, the current leader is Facebook. It is growing around the world.
The major purpose of these social networking sites is the sharing of information. If you read a web page that is interesting, informative, or inspirational you may choose to bookmark it. By doing this you are saying that you like it. Your friends will learn what you liked and can choose to read it. Pages that many people bookmark become popular and drive others to that page as well. Digg, Delicious, and StumpleUpon are very popular bookmarking websites.
There are other types of social networking sites out there, some are very similar to the ones mentioned here. Many sites have a major form of socializing and then use the other types as a other ways for users to interact. People love to socialize and interact, so this is a growing field with ever more sites.
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Ever wonder about the impact of social media on society and the many pros and cons – then read on.
“Do you have Facebook?”
“Yes, of course. But I do not think you can find me, as there are too many people who have the same name as me.
“Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook.”
“Bro, I saw your comments about the YouTube video that I’ve posted in my blog.
Social media or “social networking” has almost become part of our daily lives and being tossed around over the past few years. It is like any other media such as newspaper, radio and television but it is far more than just about sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and broadly than the conventional media. The power of define and control a brand is shifting from corporations and institutions to individuals and communities. It is no longer on the 5Cs (eg condominium, credit cards and car) that Singaporeans once talked about. Today, it is about the brand new Cs: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (changing the game of) competition.
In January 2010, InSites Consulting has conducted an online survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 years old on social networking. More than 90% of participants know at least 1 social networking site and 72% of participants are members of at least 1 social networking site. On the average, people have about 195 friends and they log in twice a day to social networking sites. However, 55% of the users can not access their social network websites at work. In the past, not many adults were able to make more than 500 friends, but with social media, even a child or teenager can get to know more than 500 people in a few days by just clicking the mouse. Social media has devalued the traditional definition of “friend” where it means trust, support, compatible values, etc. Although we get to know more people, we are not able to build strong bond with all the people which we met as our available time is limited. Here, there is an upcoming social trend of people with wider social circles, but weaker ties (people we do not know very well but who provide us with useful information and ideas).
Social media also influences people’s buying behaviors. Digital Influence Group reported that 91% of the people say consumer reviews are the # 1 aid to buying decisions and 87% trust a friend’s recommendation over critic’s review. It is thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. With thevalence use of social media, there is a numerous news related to it from the most viewed YouTube video on “Armless pianist wins ‘China’s Got Talent'” to Web-assisted sued cases (eg New Jersey college student who killed himself after video of Him in a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as a society?
Besides having opportunity to know a lot of people in a fast and easy way, social media also helped teenagers who have social or physical mobility restrictions to build and maintain relationships with their friends and families. Children who go overseas to study can still stay in meaningful contact with their parents. To a greater extend, there is anecdotal evidence of positive outcomes from these technologies.
In 2008, President-elected Obama won the election through the effective use of social media to reach millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social media platforms and their websites. Obama and his campaign team fully understands the fundamental social need that everyone shares – the need of being “who we are”. Therefore, the campaign sent the message as “Because It’s about YOU” and chose the right form of media to connect with individuals, call for actions and create community for a social movement. They encouraged citizens to share their voices, hold discussion parties in homes and run their own campaign meetings. It certainly changed the delivery of political message.
Obama campaign had made 5 million “friends” on more than 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80 million times. At its peak, their website, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure that their contents were found by people, the Obama campaign spent $ 3.5 million on Google search in October alone, $ 600,000 on Advertising.com, $ 467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has close to 6 million followers.
In 2010, after the earthquake happened in Haiti, many of the official communication lines were down. The rest of the world was not able to forgive the full picture of the situation there. To facilitate the sharing of information and make up for the lack of information, social media came in very handy to report the news about the affected area on what happened and what help was needed. Tweets from many people provided an impressive overview of the ongoing events from the earthquake. BBC covered the event by combining tweets from the work of its reporter Matthew Price in Port-au-Prince at the ground. Guardian’s live blog also used social media together with the information from other news organizations to report about the rescue mission.
It has been two years since CNN officially launched iReport as a section of its website where people can upload video material, with contact information. During the Haiti crisis, CNN had published a range of social media material but not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently compared to unverified contents. On Facebook, a group, named “Earthquake Haiti”, was formed to show support and share updates and news. It had more than 14,000 members and some users even pleaded for assistance to the injured Haitians in the group. Using email, Twitter and social networking sites like Facebook, thousands of volunteers as part of Project Ushahidi were able to map reports sent by people from Haiti.
The most impressive part of the social media’s impact on Haiti is the charity text-message pledges that soared to over $ 10 million for the victims in Haiti. People interested in helping the victims are encouraged to text, tweet and publicize their support using various social networking sites. The Global Philanthropy Group had also started a campaign to ask wealthy people and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the advice from other aid workers and donors to post on her blog regarding choosing which charitable organizations to support. In the meantime, donors were asking questions in Twitter, Facebook and blogs about their pledges and endorsements of their favorite charities. After every crisis, the social media for social cause becomes a more effective medium to spread the word.
There are always two sides of every coin. Social media is just a tool or mean for people to use. It is still up to the users on how to use this tool (just like a knife, can help you cut food or hurt others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted a study on “The Future of Online Socializing” from the highly engaged, diverse set of respondents to an online, opt-in survey consistent of 895 technology stakeholders and critics . The negative effects presented by the respondents included time spent online robs time from important face-to-face relationships; The internet fosters mostly shallow relationships; The act of leveraging the internet to engage in social connection exposures private information; The internet allows people to silo themselves, limiting their exposure to new ideas; And the internet is being used to engender intolerance.
Some respondents are also highlighted that there will be development of some new psychological and medical syndromes that will be “variations of depression caused by the lack of meaningful quality relations”, and a “new world society”. The term, “Social Networking”, has begun to deceive the users to believe they are social creatures. For instance, spending a couple of hours using Farmville and chatting with friends today does not convert into social skills. People become dependent on the technology and forget how to socialize in face-to-face context. The online personality of a person may be totally different from his / her offline character, causing chaos when the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face for the first time. Their written profiles do not clearly represent their real-life characters. It is more enticing for people to type something that others want to hear than saying the truth.
Along the “friendship”, creators of social networking sites and users redefine the term, “privacy” in the Internet as well. The challenge in data privacy is to share data while protecting personally identifiable information. Almost any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the web, it becomes viral. When the user deletes a video from his / her social network, someone might have deleted it and then posted it onto other sites like YouTube already. People post photographs and video files on social networking sites without thinking and the files can reappear at the worst possible time. In 2008, a video of a group of ACJC students hazing a female student in school on her birthday was circulated and another video of a SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) to a local fire station made Its way online.
In the corporate world, human resource managers can access Facebook or MySpace to get to know about a candidate’s true colors, especially when job seekers do not set their profiles to private. Research has found that nearly half of employers have returned a potential worker after finding incriminating material on their Facebook pages. Some employers have also checked the candidates’ online details in Facebook pages to see if they are lying about their qualifications. Nowadays, younger generations have a complete disregard for their own privacy, opening doors to unwelcome predators or stalkers.
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Social media marketing is a completely new, but vital part of online marketing that has taken off in the last few years. A brief definition of it is the process of increasing traffic to your site or gaining attention online though social media sites.
These types of sites are ones that rely on human interaction to work, such as Facebook, Twitter and YouTube. They all require social actions that differ in the way they work such as Twitter gives you 140 characters max to say something or through a video or picture, whereas Facebook also you unlimited characters and the chance to add many photos at a time, join events or Share updates.
Social media marketing is very important to enhance and support search engine optimization (SEO) efforts as once a page of a site or a link is found by social media users, it can then go ‘viral’ pointing many links back to the website which in Turn is seen as a sign of popularity to the search genies and giving a boost in rankings to the said site.
Taking a look at the big three, as mentioned above Facebook, Twitter and YouTube we can have a look how each of these social media sites helps your marketing efforts.
Using Facebook is probably the easiest and most common social media site that people have heard of. Although Twitter has millions of users, many people only use Twitter to follow celebrities or directly for their business. The average Joe will not always be found on Twitter, whereas with Facebook as it’s all about you, then a lot of people use it.
Both small and large businesses rely on Facebook to help promote offers they have at the time, as well as using it to post photos and videos. It’s also a great was to get people to interact as users can share updates from businesses, meaning that social media marketing is made all that much easier.
Having a page of Facebook is the way to go for businesses and encouraging people to like it through incentivies such as competitions and prizes means that people are willing to tell others about your page, and then subsequently about your business.
Twitter as mentioned above is not as all consuming as Facebook because of the type of people using it, but if you are using Twitter to interact and make relationships and network then it is even more effective than Twitter. This is because people do not have to trawl through a page to see what you are about. What you say and do is limited to the 140 characters so you have to clear and concise in your actions and words, therefore making it easier to impress people (or annoy them!)
Twitter takes some hard work where social media marketing is concerned as you have to build up a flowing before you can even start influence flowers and getting that following is the start of the battle. People will not want to follow you if you constantly tweet promotional Tweets or are always retweeting others messages. You have to make sure you are worthy of following and that what you say will engage people.
Once you have achieved this, then you rinse and repeat and keep writing what you have been writing that attracted your followers on the first place. Your message and business can then be spread across Twitter giving you invaluable links.
YouTube is also so commonly known that, like Twitter, you have to be very focused to successful use it in your social media marketing campaign. YouTube works more for educational websites and those selling things that could benefit from demonstrations. Using the right tags and descriptions also adds to the campaign so people can find your videos using the tags.
The videos have to be well made, and if you take the time to compile theses videos and people like what they see, it can take a matter of hours for your videos to go viral, again giving you national and even international exposure!
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Last week I was reading an article about CVs: ‘The CV is dead – long live the CV’. While most of the CVs I see do deserve to be buried (without military honours) it made me think about the subject.
The article suggests that more than half of millennials have some form of digital CV. One in ten provided a CV at their last interview. It seems that some candidates don’t believe they have to prove themselves to potential employers. Instead they believe that if they don’t have the necessary skills to do the job they can learn as they go. Wow! Let’s all be neurosurgeons for the day and see how it goes…. Perhaps not.
The CV isn’t so much dead as changing and that’s a good thing. Traditional CVs are often rather dreary, over long statements listing every work experience, every college attended and every hobby enthusiastically picked up (and as quickly forgotten). All too often there is so much poetic license involved that they are more fabrication than truth.
Even if they are relatively factual, getting a list of credentials isn’t an accurate predictor of success. What we want to know is either can the candidate do the job or has the candidate the potential to learn to do the job.
There are urban rumours of different and interesting CVs sent to impress potential employers though the hundreds I’ve seen have all been deadly traditional. If the submission is relevant to the job role it’s an excellent idea. One would-be designer created and sent a mocked-up magazine cover instead of a CV. It was so good they created a role for her. Another apparently sent his CV on a chocolate bar. I gather it hit the sweet spot and he got the job too. Other candidates have created games and others used snapchat. It’s a case of differentiate or die.
We need to approach recruitment differently. When recruiting for a position be clear what you are looking for. Start by creating a job description and person specification, then decide on a recruitment process. I discourage CVs for the reasons I’ve given. I would rather use an application form which has been designed to capture skills and aptitude relevant to the role. You can more easily contrast and compare candidates using an application form.
I do ask for evidence of various competences to be submitted because I really don’t have the time to hold speculative meetings with candidates who do not submit relevant information in advance. It might be by asking the candidate to submit an example of work from his or her portfolio, create a letter, report or some other assignment which helps gather relevant data.
We regularly host interns and work experience students because we are always looking for the right candidates to train. All of our consultants start as trainees and go through a structured training programme (visit Russell HR Consulting Opportunities page for more information).
Not only is the experience useful for the interns we gain real information about them which is much more helpful than knowing how many GCSE or AS Levels they acquired a few years ago. We have appointed on that basis several times.
We deal with the good, the bad and the ugly of HR. If you need help resolving problems with recruitment or any other HR issues, give us a call on 01908 262628.
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With the rise of social networking sites Managers want to review publicly available Facebook profiles, Twitter accounts and other websites to learn more about job candidates and Employees.
Many Facebook users don’t have their profiles set to private, which would make them available only to selected people or certain networks. There is a big difference between an Employer viewing public postings and private information.
Employees and potential employees should have a right to keep their Facebook, Twitter or other social media profiles containing confidential information private from the prying eyes of their bosses.
Employees and job applicants have an expectation of privacy when it comes to using social media such as Facebook and Twitter, including a right to have their right to free speech protected.
There is no need for Employers to demand access to applicants or employees’ private password protection information stored online. Yet there have been a number of reports of job applicants during interviews being asked to log into their Facebook and other websites and allow potential Employers to browse their profile, acquaintances and other personal information, whilst others are simply being asked to list their passwords on job applications. Other job applicants have even been asked to friend human resource managers!
Traditionally Employers havn’t demanded that job applicants hand over the keys to their house or bank account information, therefore why should they be able to gain access to their private information stored online?
It is like allowing your Employer to access your mail to see if there is anything of interest inside. It would be giving Employers the ability to act as an imposter and assume the identity of an employee, continually access, monitor and possibly even manipulate an employee’s personal social activities, communications, associations and opinions.
Facebook’s Statement of Rights And Responsibilities provides that sharing or soliciting a Facebook password is a violation of their terms of service, however Employers can’t count on Facebook suing an Employer for such a violation.
Legislation is being passed to address the current situation, based on the Computer Fraud and Abuse Act, which deals with computer hacking, to safeguard Employees’ online identities. The Passwords Protection Act of 2012 will prohibit employers accessing “protected computers” where social media files are kept.
Subject to some exceptions, it will prevent employers from forcing employees and prospective employees to provide access to their private online systems, including Facebook, e-mail and other online storage.
The Bill is broad in its drafting and isn’t limited to any specific website. It focuses on the servers where information is housed or stored, taking the emphasis off having to identify and define a particular type of internet service. This means an employer will not be able to force an employee to provide access to their Facebook or Twitter account as a condition of their employment.
It will forbid Employers forcing employees to provide access to information held on any computer not owned or controlled by the employer. The Act will protect information even if it’s accessed on a computer owned by the employer. It will also prohibit an employer from discriminating or retaliating against a prospective or current employee if that employee refuses to provide access to a password-protected account.
Therefore if an employee is just looking at a social network on their work computer, an employer won’t be able to force the employee to disclose a password, as this would then enable the employer to access another computer, being the computer of the relevant social nework the employee is perusing. The protection conferred by the Act extends to gmail accounts, photo sharing websites and employee owned smart phones.
As the Act is drafted in a manner which is largely technology-neutral, it’s effect is not likely to be impacted by changes in technology. New online technologies continue to evolve and emerge, causing legislation to become outdated. However, because the Passwords Protection Act of 2002 isn’t limited to the protection of a particular service like a social network service, it is flexible enough to foreshadow evolving uses of technology, as it focuses on access to a computer.
The Act covers any new service as long as it’s not housed on any employer’s computer. There are however exceptions in the legislation and students are not protected from social media monitoring and can therefore be forced to hand over their social network passords.
However there is another Act to be introduced, the Social Networking Online Protection Act, which will plugs this gap by conferring protection upon both employers and students.
However if you are a Government employee or an employee who works with children under the age of 13, the Act enables States legislating in this area to provide an exemption, whilst another exception enables the executive branch to exempt entire classes of workers if they come into contact with classified information, including soldiers. These exceptions to the protection conferred therefore sanction broad and sweeping fishing expeditions into Employees’ private lives and communications.
There are already in existence a broad range of means for investigating employee misconduct. Further, internet activities constantly create many new types of records, and these can already be used against employees in investigations.
Whilst the new legislation is a major step forward in preventing Employers taking adverse action as a result of an employee’s refusal to provide access to their private accounts, Employers still reserve the right to permit social networking activities within their office only on a voluntary basis and implement policies in relation to employer operated computers. Once you are employed you may be required to sign an acceptable use policy relating to the use of social media within the workplace. You may have enjoy online free speech however you may be asked to sign a non-disparagement agreement which bans you from talking negatively about an employer on social media sites. Therefore employees who violate such acceptable use policies will still remain accountable for any activities which breach such policies.
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4 mobile marketing trends for 2017 to follow:-
According to the Mobile Advertising Forecasts study published by Zenith, 75% of the global use of the Internet in 2017 will be via mobile. The Internet will become mobile, and the traditional design you have (a screen, a computer, a keyboard) will be outdated. The share of mobile devices for Internet use has grown steadily over the last five years. In 2012, barely 40% of the web traffic was via desktop search. But the improvement of the interfaces, of the mobiles themselves, and the development of the habit of consulting the Internet on the move now makes the mobiles become the heart of the machine.
Be visible on mobile search
Being visible on mobile search is no longer an option to consider, it is a vital need for your business. Make sure your site is responsive (that is, it automatically adapts to the visitor’s screen resolution). A site that is not responsive in 2017 is exposed to penalties from Google, which clearly indicated favoring websites built to promote the navigation of Internet users from their smartphone. Do not forget that Google is a traffic provider, it is a service to the net surfers. So it cannot afford to bring them to a site that is not suitable for the mobile… It’s up to you to get to the page.
Use Google Analytics to estimate how much of your website traffic is through mobile. If it is not as per the industry trend, then your site may be unsuitable. Elements that appear, bugs, a script that runs in circles. Check out!
Have a fast loading time
Internet users are increasingly mobile, but fewer and fewer patients. When you search your smartphone, you do not want to waste your time. So, as the person in charge of a website, you have to offer a quick navigation. To do this, optimize the loading time.
Google Analytics has set up reports dedicated to the speed of the site. You can see the speed at which your page loads according to different variables. Look at the average loading speed of your pages on smartphones. If your performance is bad, this may explain why your traffic on these devices does not take off.
Have a mobile donation solution
Propose a suitable donation management solution. Facebook, Twitter or YouTube offers to make direct giving solutions, without taking the Internet users to the final site. It is possible to donate via this intermediary.
In the meantime, check the share of your conversions made on mobile. If the number is zero, everything has to be reviewed. If performance does not seem to take off, then think of integrated donor management solutions to engage donors.
Do not neglect social networks
On mobile, users use applications. Among them, social networking applications are among the most popular: Facebook, Twitter, Instagram, Snapchat or Pinterest. Watch in Google Analytics the share of traffic that comes from mobile social networks. Be sure to always offer consumable content on mobile. That is to say- visuals, videos, powerful texts that can be easily consumed on mobile.
Do not post the same messages at the same time on all platforms. You risk fatigue. Find a platform-based approach and tone, and monitor your performance with Google Analytics’ social networking reports.
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